Christina's Thought Leadership and Written Musings.

General solicitation is one of the most overcomplicated ideas in private capital raising. It doesn't have to be.

Founders often assume general solicitation means they can only talk to close friends and family about an offering. The law is both broader and more practical than that. The real question is which activities risk broadly soliciting investors, podcasts, public forums, broadcast appearances, communications that condition investor interest, and most people are better served focusing on a handful of higher-risk areas than memorizing every rule.